I haven’t created a blog for a while as I’ve been settling in to a new role at Freshfield Marketing Communications.  In fact, I feel like I have settled in very well, having at least two coats and three Tupperware boxes stashed at the office. No one appears to mind my random outbursts of conversation – thank God! I’m lucky to inherit some fantastic clients in retail, leisure and financial services and this means that my work is extremely varied.

I did prevent myself from visiting the loo for the first week as I didn’t manage to remember the countless door codes and I feared I’d get locked out, that aside, Freshfield is a team of hardworking professionals who are non-fluffy and really down to earth.

This week I have been creating social media proposals and working extensively on media relations. I also managed to persuade a well-known city businessman to dress up and pretend to slay a dragon for publicity which proves that PR is never predictable.

PR professionals have had to adapt rapidly to the changing PR landscape, marrying traditional media with social media and really utilising an array of platforms in order to achieve coverage. However, I feel that as long as you put yourself in the correct creative and professional circles, you can achieve a successful output, giving clients a real ROI.

I’m happy to be working in a job which is pretty dam relentless but a role where I can use my creativity and communication skills.