As a PR practictioner and a social media specialist it’s easy to assume you are ahead of the game. Today,  however, I benefited from an online PR workshop delivered by Nigel Hughes which showed me that there is always more to learn.

Whilst the workshop was delivered at the Freshfield office, it took me away from everyday office thinking and reminded me of the importance of sharing knowledge. Nigel delivered a presentation explaining the importance of online PR, for a PR person. Often, we are so consumed with pitching the importance of online PR to clients, that we can sometimes become disengaged from advances within the industry and our own development.

I took in so many new tools to add to the PR armoury that my brain feels a bit frazzled. However, the end result means I am able to offer a wealth of knowledge to clients which gives them an extensive service. Developing my expertise regularly will allow me to remain confident in running PR campaigns and continue to achieve successful results.

You need to ask yourself if you are truly on the pulse and no matter how busy you are make time for your own development. At Freshfield, continued development is vital to give our clients a return on investment. Believe in better and broaden your skills.

Don’t take my word for it, try it yourself.